Adidas Logo Evolution
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Adidas AG is indisputably the biggest sportswear manufacturer in Europe and the second-largest throughout the world. The company manufactures bags, watches, eye-wear, shirts and other apparel and equipment. With total assets of €11.38 billion as of 2011, the company employs more than 47,000 people worldwide.
The corporate logo changed after the divestiture of Salomon in October 2005. The new logo of the adidas Group was launched in April 2006. The adidas Group logo is the umbrella under which all Group-owned brands stand. It brings adidas back to its roots by using the familiar adidas wordmark as a visual identity to the business community, strengthening image and impression.